How much time, energy and money are you investing into your content? . It’s your chance to build your brand image, story and uniqueness in your market and build your brand fan base - all whilst showcasing your products.
Veronika hit the nail on the head in a recent blog post about influencer marketing with brands: . "Collaborating across various projects builds up brand authenticity for the consumer. . When influencer-brand aesthetic converges, collaborating across various projects builds up brand authenticity for the consumer. It seems more genuine if one in five interactions is paid, while the other four (cue Instagram posts of dinners or brand trips) happen because the influencer likes the brand enough to participate on a larger level.” . Pay attention guys and have this conversation with your influencers about how they’re pushing the content for your products and especially when it comes to the consumer perspective.
In order to own your niche, you need to be passionate about what it is you’re selling and find your ‘thing’ that is going to separate you from others in your market. . How was your brand born? Or do you have an idea you’re passionate about which could be turned into a brand? . Comment below! 👇🏼